Making connections is an essential part of real estate investing.
Whether you’re brand new to real estate investing or you have multiple properties under your belt, you’ll need strong networking skills to find prospective buyers and sellers for your properties.
One of the best (and free) ways to connect with your local real estate community is on social media.
I know: it started as entertainment, but in recent years, its been used for business purposes — especially for real estate investors.
How does social media for real estate investors work?
By posting on social media, you can reach a wide audience of people that you might never meet offline.
Connections you make on social media can also lead to exciting new investment opportunities and help you grow your business.
Because there are many different social media networks to choose from, each with its own unique features and audience, where do you start?
We’ve rounded up 10 of the best social media networks for real estate investors to use in 2025.
The 10 Best Social Media Networks for REI
1. Instagram
With a large user base and a wide variety of features, Instagram is a very popular social media network for those in the real estate industry.
You can post photos and videos of your properties to attract buyers.
You can also network with other real estate professionals by commenting on their posts or having conversations on Threads, Instagram’s text-based social media platform.
2. Facebook
Although Facebook is now two decades old, it’s still a tried-and-true option for real estate investors looking to make industry connections.
It also has one of the largest global user bases of any social media network, so it helps investors reach many different demographics at once, which makes it perfect for real estate investors.
One of the most effective ways to use Facebook is by joining groups for real estate professionals or community groups for your city and state.
Chatting with other members is a great way to build relationships and get the word out about your properties. You can also advertise your business on Facebook through PPC campaigns.
3. TikTok
Over the past few years, TikTok has taken the world by storm, especially among younger users. This platform focuses on short-form videos and livestreams.
It’s a great place to show off your personality and connect with the real estate community in a casual way. TikTok’s video features also make it a great place to share eye-catching property tours.
4. YouTube
YouTube is another popular social network for video.
However, YouTube focuses primarily on long-form videos, rather than the bite-sized snippets you’d see on other platforms. It’s a great place to go in-depth about your properties and your investment strategy.
5. LinkedIn
LinkedIn is a social media platform that focuses on professional networking, making it a natural fit for real estate investors.
It’s a great place to connect with other investors and share tricks of the trade. You can also post on LinkedIn regularly to show off your investing expertise.
6. Pinterest
Pinterest is a platform where users can curate and save their favorite content from around the internet.
It focuses primarily on photos and other visual elements, making it an excellent place to show off your properties.
You can also create infographics to share your favorite investing tips and tricks, or even launch a Pinterest advertising campaign.
7. Reddit
If you’re looking for candid, honest takes on the current real estate industry, Reddit is an excellent place to start.
On Reddit, you can join real estate industry forums to chat with other professionals or even prospective buyers. It’s a great place for casual discussion about the trends you’re seeing in the industry or even sharing hot takes.
8. X (Formerly Twitter) or BlueSky
Another popular platform for digital conversations is X, which was formerly known as Twitter.
This text-based platform is a good place for sharing bite-sized snippets of your real estate knowledge or providing updates about your business.
9. Quora
If you’re looking for a unique way to boost your name recognition as a real estate investor, try answering questions about real estate investments on Quora.
This social media network allows users to ask and answer questions about virtually any topic.
Not only will this platform help you build an audience, it’s also a great way to get an idea of what prospective customers are saying about the real estate market.
10. Medium
If you have a knack for writing, consider blogging about real estate investment on Medium. This social network allows users to create their own blogs and share their stories. It’s a great place to share your unique perspectives on real estate investing.
The Bottom Line: Social Media Networks for REI
There you have it: social media is a great way to connect with others and find new real estate investment opportunities.
Whether you want to share photos, videos, or just chat with others in the industry, there’s a social media platform out there for you.
