As a real estate investor, you’re constantly juggling a variety of tasks, whether it’s scouting new properties, connecting with potential buyers, or finding renters.
Sound familiar?
Keeping track of all these tasks on your own is challenging, so you’ll need the right digital tools to help you.
A CRM software platform is one of the most effective ways to manage your communications as a real estate investor. We’ve rounded up some of the top platforms on the market to help you find the best CRM for real estate investors.
What is CRM for Real Estate Investing, and Why Do You Need It?
CRM stands for customer relationship management. A CRM software program is a digital tool designed to help entrepreneurs and businesses keep track of communications with customers at different stages of business.
Real estate investors work with buyers, sellers, and third-party service providers as part of their operations.
I’ll be the first to tell you that a CRM is one of the most efficient ways to keep track of these important leads and contacts to ensure that no opportunity goes ignored.
Advantages of CRM
Using a CRM to keep track of your real estate investing comes with a variety of benefits. Most notably, CRMs help you keep all your contacts organized and keep your pipeline moving forward.
Many CRMs have features that will remind you to send follow-up messages or even automate those messages for you to keep communication flowing. You’ll have all your messages and contact details in one place, which helps you have more productive conversations and keep your prospects happy.
Additionally, many CRMs have analytics features that provide insights about your business. These insights can help you make smarter, more effective investment decisions moving forward.
Disadvantages of CRM
There are some disadvantages to using CRM tools as a real estate investor. The first disadvantage is the cost — most CRMs come with a monthly subscription. The prices can be hefty for a new investor just getting started, especially if you want to unlock premium features.
Additionally, many real estate CRMs have complex features, and it can take time to learn how to use them. If you work with a team, you’ll need to provide CRM training to ensure they are prepared.
The 10 Best CRM for Real Estate Investors
1. FreedomSoft
Wouldn’t it be great to have everything you’ll ever need to help you find & close more deals?
That’s exactly what FreedomSoft is. This real estate CRM helps you with list building and research, lead gen and marketing, deal analysis and reporting, task and follow up automation, and online leads, and is one of my personal favorite tools.
It’s a surefire tool for both new and experienced real estate investors alike.
2. REsimpli
There are plenty of real estate-specific CRMs on the market, but REsimpli is one of the only ones designed specifically for investors.
This platform does more than just help you track leads and build a pipeline. It also helps you create automated drip campaigns and direct mail campaigns to nurture leads, and has built-in analytics and accounting features.
Since the features are designed for real estate investing, you won’t need to spend extra time adjusting the settings to reflect your industry-specific needs. The platform is also known for highly responsive customer support.
3. Wise Agent
Wise Agent is another CRM that’s specific to the real estate industry and can be customized for investors. It offers reasonable pricing options and has a full suite of features that you can use to manage many different components of your business.
In addition to standard lead generation and pipeline management features, Wise Agent offers detailed transaction management, which is particularly helpful when buying and selling properties. On top of that, Wise Agent has content creation features to help with marketing, in-depth analytics and reporting, and time management tools.
4. Realvolve
Realvovle is a CRM designed for residential real estate management. This CRM is unique in that it offers highly customizable workflow automations and lead nurturing campaigns. This means you can automatically create contact profiles, send follow-up emails and text messages, and manage your schedule in seconds.
5. LionDesk
LionDesk is an affordable and user-friendly real estate CRM. The platform has an intuitive layout, so it’s easy to get started with minimal training.
LionDesk offers pipeline management to help you keep contacts organized, as well as online lead generation and a power dialer to help you connect with buyers and sellers. It also offers transaction management so you can track each deal from start to close.
6. Top Producer
This is another real estate-specific CRM with a wide range of helpful features. You can create automated workflows, lead response messages, and email marketing campaigns to manage your investments more efficiently.
Top Producer also integrates directly with the MLS for better property insights, and it also integrates with several social media platforms to help you learn more about your leads.
7. Follow Up Boss
Follow Up Boss (FUB) is a flexible real estate CRM designed to simplify your workflow. It’s built with teams in mind, making it a great choice for investors who like to collaborate.
FUB is also unique in that it integrates with over 250 other digital platforms. This makes it easy to import new leads to your pipeline in real time.
8. Salesforce
Salesforce is one of the largest and most popular CRMs on the market. While it isn’t designed specifically for real estate, it does have a variety of features that work well for real estate investing. These include AI-powered lead tracking, task management, email marketing campaigns, analytics, and more.
9. Pipedrive
Pipedrive is another general CRM that can be customized for both residential and commercial real estate investing. This platform has a clean, user-friendly interface to help you visualize your current pipeline. Pipedrive also makes it easy to track your prospect communications and schedule follow-ups, and you can also take note of each contact’s preferences to connect with them more effectively.
10. Zoho
Zoho is an all-in-one business management tool that includes a CRM platform. This platform is ideal for real estate investors who want to track every aspect of their business in one tool. Zoho’s CRM offers detailed project management features and helps you track leads across multiple channels. You can also use Zoho to create email marketing campaigns, handle your accounting, and offer customer service.
11. Hubspot
Hubspot is another popular CRM and marketing platform. The base plan is free to use, which makes it a popular choice for investors just getting started with their business. Notable features include an automated meeting scheduler, AI-powered email campaign management, live chat, and even website templates
The Bottom Line: Best CRM for Real Estate Investors
Using a CRM is one of the easiest ways for real estate investors to stay organized and keep track of leads. With so many options to choose from, it’s easy to find a CRM that reflects your businesses’ needs.
