The 70% Rule in Real Estate

Real Estate Investing6 min read

Discover the formula within!

Shoshana Cenker
Shoshana Cenker

Hello, intrepid property investor! Are you eager to unlock one of the cornerstone strategies of real estate investing that could turn your investments into gold (figuratively speaking of course!)? 

Welcome to your guide on the 70% Rule — a pivotal principle that could redefine your approach to buying distressed properties.

Ever wondered how seasoned investors make their moves look so effortless? What if you could mimic their success? 

It’s not magic — it’s method. The 70% Rule acts as your financial compass — guiding you on how much to invest without overstepping into risky territories. This isn’t just a tip; it’s a strategic ally in the real estate game.

Curious about how to make those numbers work for you?

Keep your eyes wide open, as we solve the mystery behind this rule, transforming complex calculations into clear, actionable insights. 

What Is the 70% Rule in Real Estate?

Alrighty, let’s break it down, friend — it’s simpler than you think but a total game-changer in the REI arena.

Picture this: You spot a fixer-upper with loads of potential whispering your name. It’s perfect, but the deal’s only sweet if the price is right. Enter the 70% Rule — your trusty guide in the tricky world of real estate investments. Here’s the scoop: never shell out more than 70% of the property’s after repair value (ARV), minus what you’ll cough up for repairs.

Why stick to 70%? 

It’s not just pulled out of thin air! This number ensures you’ve got enough buffer to handle repair bills, any surprise costs, and yes — the all-important profit margin. It’s like having a wise old mentor saying, “Play it cool, do the math, and watch the profits roll in.” 

Let’s dive into those numbers!

What Is the Formula for the 70% Rule in Real Estate?

This isn’t just some mundane formula — it’s your secret weapon to avoid overspending on your next real estate deal. Let’s get those gears turning with some straightforward math!

Behold the formula magic:

Maximum Purchase Price = (ARV × 70%) – Repair Costs

Let’s run an example quickly — say you find a place with a potential ARV of $300,000, but it needs $50,000 in TLC. Here’s what you do:

Maximum Purchase Price = ($300,000 × 0.70) – $50,000 = $160,000

If you can snag that property for $160,000 or less — BAM! — you’re set to potentially score a profit, even if a few surprises pop up along the way.

What Are the Factors of the 70% Rule in Real Estate?

Alrighty, diving into the 70% Rule isn’t just about slapping some numbers together — it’s more like being a detective at a high-stakes auction. You’ve got to know the ins and outs. So, let’s unpack the key elements that make up this rule, shall we?

After Repair Value (ARV)

This is the superstar — the price you anticipate the property will fetch after your renovation. Calculating the ARV involves analyzing comparable sales, market trends, and sometimes a bit of crystal ball gazing.

Repair Costs

Here’s where your contractor shines. Estimating repair costs means considering every potential repair scenario. Whether it’s a leaky roof or an outdated kitchen.

The 70% Rule hinges on balancing these factors. Misjudge one, and your profit could evaporate faster than a puddle in the Sahara. The idea is to cover all potential expenses while leaving room for a healthy profit margin — because we’re here to make some cash, not just break even.

According to O. Morali and N. Yilmaz in their 2023 study, “Analysis of even pricing in real estate markets: Different asset types and implications,” understanding market behavior is crucial. This research highlights the importance of strategic investment decisions, much like the 70% Rule’s emphasis on calculated risk-taking to ensure profitability.

Pros & Cons of the 70% Rule in Real Estate

Ok, here are some yays and nays of using this rule, so you can swing that investment hammer with confidence — or maybe set it aside when it’s not quite the right fit.

Pros of the 70% Rule

  • This rule is as straightforward as a morning cup of Joe: Calculate the ARV, shave off 70%, subtract your repair costs, and voilà — there’s your highest offer.
  • With a 30% cushion, you’re less likely to end up in the red — covering unexpected costs, market shifts, and budgeting “oops” moments.
  • Scouting multiple properties? This rule lets you quickly filter out overpriced duds from potential gold mines — it’s like having a financial sixth sense!

Cons of the 70% Rule

  • Real estate is complex… the 70% rule assumes all properties and markets behave the same, which they don’t — leading to oversimplified decisions.
  • Relying too heavily on this rule might mean missing out on great buys that don’t fit the formulaic mold — sometimes, the best deals require bending the rules.
  • The rule is only as good as your ARV and repair cost estimates. Simply guessing or inexperienced calculations can turn that safety net into a financial freefall.

How Is the 70% Rule Different from the MAO Formula?

Now then, let’s stir things up and compare apples with… slightly different apples? 

Yep, we’re talking the 70% Rule versus the MAO (Maximum Allowable Offer) Formula. Both are big deals in the real estate flipping game — but they’re not twin brothers. More like cousins — related, but with their own quirks.

The 70% Rule

The 70% Rule is the quick-draw artist of real estate investing. Simple formula — take the ARV (after repair value) of a property, slap on 70%, and then subtract the repair costs. What you get is the highest price you should pay to make a profit.

MAO Formula

The MAO Formula is like the 70% Rule’s more meticulous cousin. Start with the ARV, subtract repair costs, closing costs, holding costs, selling costs, and your desired profit. It’s more complex but also potentially more precise.

Both methods have their place in your real estate toolkit. The 70% Rule shines for fast evaluations, while the MAO is perfect for detailed planning. 

For instance, A. Mallach’s 2014 study, “Lessons from Las Vegas: Housing markets, neighborhoods, and distressed single-family property investors,” reveals that 70% of homebuyer deals in distressed markets turn a profit with smart planning, underscoring how the 70% Rule thrives in high-stakes real estate.

Wrapping Up — The 70% Rule in Real Estate

So, there you have it, folks! The 70% Rule in real estate — is it the golden ticket or just another tool in the kit? 

Well, it’s a bit of both… 

This rule offers a quick, back-of-the-envelope way to gauge your highest offer on a deal. While the 70% Rule gives you a solid starting point — it’s not as comprehensive as a detailed financial analysis. It’s a guiding star — not your entire navigation system. 

In the world of REI, surprises are as common as the sky is blue — and this rule can’t account for every variable or market fluctuation.

Use it wisely — as one of many tools at your disposal — and always pair it with thorough market research and realistic cost assessments. Remember, every deal has its own story — use the 70% Rule to start the chapter, not to finish the book!

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